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Discussion Starter #1
So I am kinda torn now... I found out that I can get a Mustang GT for acutally less than a Mazda 6 loaded... yeah, yeah I know the insurance is higher...

I was just wondering how old and how much money a year do you think a Mazda 6s driver is/makes?

One of my peeves in life are people who drive cars that are iether to expensive for them or to old/young for i.e. and 21 year olds drivng BMW's and a 60 year old driving (fill in car of choice :D)


http://www.dafey.com
 

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Reading Topic: What is the Mazda 6s Demographic?

If you're concerned about demographics, why aren't you worried about being considered a "typical mustang driver?" :)

No offense to well-mannered Mustang owners, but I'd not like to be associated with that stereotype myself...

-Alt

PS, Mazda feels that the average '6 buyer will be male, single, in his mid to late 30's, and will be bringing home around $75k a year. Seems steep to me for this price point.
 

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Reading Topic: What is the Mazda 6s Demographic?

Gee I've stuffed mazda's demographics.

I just about Double on all their counts

The second wife doesnt think too much of this 70 yr old mega rich git getting around in his M6... lol

ps who really cares ? just buy em & drive em
 

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Reading Topic: What is the Mazda 6s Demographic?

Altersys,

Where did you obtain that data?

The '6 is not designed for a specific age group. It is designed for a specific type of driver, whether thay are 20, 35, or 72.
 

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Reading Topic: What is the Mazda 6s Demographic?

*Ruefus steps on his soapbox*

Not to be intentionally rude and perhaps I'm over-reacting, but who cares what the target 'demographic' is? People shouldn't drive expensive cars 'cause they're too young. Damn shallow point of view. A twinge of jealousy? Sorry - that's how it comes across.

My God man, you're spending ~$25,000 of money you earned. Who gives a rats hairy a$$ what anyone else thinks? 'Tis nobody's friggin' business but mine.

I had a friend tell me I've got 'too much disposable income.' Heh. I thought it was called being successful. 'Scuse me for not wanting to drive a Chevette after earning a degree and spending 12 years in the business trenches.

Do you want the car or not? That's the only question you need to answer. If somebody doesn't like it or thinks you don't 'fit' screw 'em.

*Ruefus steps OFF his soapbox*

Rant over.
 

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Reading Topic: What is the Mazda 6s Demographic?

Mazda is targeting educated males in their 30s with their US advertising campaign.
 

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Reading Topic: What is the Mazda 6s Demographic?

The 6 is targeted at young people. cause Mazda want to loose that "40, wife, kids and a dog"-image. But I'm sure they have in their minds that older 626 owners will upgrade to the 6 as well.
 

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Reading Topic: What is the Mazda 6s Demographic?

HaHa, In my neighborhood High School kids work 2 jobs to lease the cars they want

Or somehow get their folks to drive chevettes so they can rid in Beemers Reufus, not sure where your from Ruefus, but my view isn't shallow, its true to my locale, maybe it just doesn't happen where your at anyone else agree?
 

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Reading Topic: What is the Mazda 6s Demographic?

Re- read my post. I never said it doesn't happen.

What I said was - Who cares and what bearing does it have on your personal decisions?

FYI... Cleveland isn't much different than Michigan.
 

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Replying to Topic 'What is the Mazda 6s Demographic?'

QUOTE
Originally posted by Altersys


PS, Mazda feels that the average '6 buyer will be male, single, in his mid to late 30's, and will be bringing home around $75k a year.  Seems steep to me for this price point.[/b]
$75k!? wow that is steep.....puts me Waaaaay under the bar LOL

:wtf
 

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Reading Topic: What is the Mazda 6s Demographic?

Demos Schmemos...I agree w/ Ruefus...if you can afford it...if you like it (after you test drive it of course) then drive it...don't worry about what other people think. Who's life are you living...their's or yours?
 

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Reading Topic: What is the Mazda 6s Demographic?

If I cared about demographics...

I'm 22. I must be too young for a four-door.

And you old farts aren't allowed to drive this car and ruin my image.

</sarcasm>

Drive what you want, or you won't want to drive.
 

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Replying to Topic 'What is the Mazda 6s Demographic?'

QUOTE
Originally posted by applejax


            Altersys,  

Where did you obtain that data?  

The '6 is not designed for a specific age group.  It is designed for a specific type of driver, whether thay are 20, 35, or 72.[/b]
From Mazda USA's Fuel magazine: Vol 1, Issue 2, page 21, "Bull's-Eye!". It is publication intended for Mazda dealers but mine accidentally gave me a copy. There is an article precisely about Mazda's "target buyer" and that's where I got that information. I don't necessarily agree with their demographic predictions; I was just answering the question.

-Alt
 

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Reading Topic: What is the Mazda 6s Demographic?

Im 21 years old and bough a brand new 6 myself...The 6 is almost a hybrid of sort -- meaning that will will appeal to a much wider demographic than an accord or civic. Here's why..

1) Its a sedan (Currently sedan model in US). Because it has 4 doors means that it will appeal to a family setting, those people that are just starting a family or those that are adding any new additions.

2) It's very sporty -- This sporty look will appeal to the younger crowd. This crowd is into the sporty, ricer look of a car and is only worried about what mods will be available. This crowd will be late teens to mid 20's. And being that Mazda is now getting into the Mazdaspeed versions of their cars means there will be alot of available parts and modifications in the near future.

Feel free to flame.. but this is just what I see. I bought the car for the simple reason that it was very sporty looking, it was a blast to drive, and it was something new and different. I still love getting stares from people who wonder what kind of car it is. It's a feeling like nothing else.

_Abs
 

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Reading Topic: Reading Topic: What is the Mazda 6s Demographic?

"Taking different approach
Mazda has an interesting experiment going on in this bread-and-butter segment, where buyers of Accords and Camrys, at least, tend to have a median age in their mid to late 40s and already be married.
The majority also are women, but hey, Mazda wants to change all this and is looking for men, many of them single, to make up 60 percent of 6 buyers."

http://autos.msn.com/vip/job.aspx?modelid=...d=10684&src=vip
 

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Reading Topic: Reading Topic: What is the Mazda 6s Demographic?

I LUV THIS THREAD... The more emotion the better .....

We all know opinions are like arseholes, everyones got one ...so here is my 2 cents worth

GO RUEFUS the bestest soapbox rant for a while, agree with it all .... well said (pause.... draw breath.... relax !)

I love to see young successful kids ride in beemers, mercs anything at all .... who gives a toss, as long as they do it off their own bat ie not financed (indulged) by dopey parents who never teach them a work ethic.


U work those 2 jobs and ride in your choice of car i luv to hear that too
Lifes just way too short to adopt the "tall poppy syndrome"
Let the successful show off & let us "old farts" (30 something + dog, kids, wife etc etc) drive our 6's before we need the frame
 

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Replying to Topic 'What is the Mazda 6s Demographic?'

I am in sales and in my department of 10 people, we have 4 who are planning to replace their vehicles within the next 6 months. One is a 55 yr old grandmother, two others are 48 year old men with teenage children and the one is a 40 year old with two children. Currently, they drive an Accord, a Buick Century, a Pontiac Grand Prix and a Saab 93. All of them have the M6 at the top of their list.
 
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