It has been confirmed in other sites that SURE is a side project of SU, the RE stands for race engineering or something like that.
Still not clear why they are not advertising it as such or the reasoning behind having the separate entity but I know a few people using the SURE products and they are good quality from what I can tell.
Still not clear why they are not advertising it as such or the reasoning behind having the separate entity but I know a few people using the SURE products and they are good quality from what I can tell.