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As told at ApexJapan

QUOTE
Mazda Motor Corporation will team up with Twentieth Century Fox to produce the film "X-MEN2," which will premiere in both Japan and America in May 2003. "X-MEN2" is the sequel to Twentieth Century Fox's box office hit "X-MEN," released in 2000. The "RX-8" will appear in the film as Cyclops' "X-Car." Mazda and Twentieth Century Fox are working together to develop promotions to support the release.[/b]
Excellent marketing strategy! Movie exposure can bring excellent visibility for a car brand (or any brand for that matter).
 

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Replying to Topic 'RX-8 will be featured in X-Men 2!'

Yes, this is good news.

Mazda strategists know that Mazda's problem now isn't boring products, but lack of value in the brand.

I guess they are about to load it...could be fun times for us Mazda fans!:D
 
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