My car has this large, obnoxious "SOUTH" (as in Mazdasouth Austin) in all caps right under the speed6 logo. I want to get it off, but don't own a heat gun to loosen the glue. Was thinking - don't laugh - that a hairdryer on high might have the same effect. But before I melt or otherwise ruin the paint (how hot is a hairdryer vs. a heat gun?) or end up permanently affixing the badge to my car, wanted to see if anyone's done this and knows that it will work. It seems logical, but what would the neighbors think???? -- "that boy's hairdrying his car, must be drunk!" 
Thanks in advance
Thanks in advance