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Discussion Starter #1
I sent this email to Mazda USA today:

Hi,
My wife and I are Mazda Protege5 owners, and I'm in the market for a new car. I'm settled on the Mazda6s, fully loaded, but one of the issues holding me back is the lack of certain amenities that other markets are privy to while the US is not. In particular, the absence of Xenon headlamps and a the DVD navigation system as options really bothers me considering these options are available on the exact same car in other markets. I admit that I do not know Mazda USA's motivations behind that choice but I suspect it is a financial one. I- and many other owners that I have talked to on Mazda6 forums- would gladly pay the extra cash for these features, and would immediately drop all concerns about purchasing this car over, say, an Acura TL. Overall, I do feel the Mazda6 is the best car in its price range, but I also think it could be the best car in a range that is a couple grand more (that is, with NAV and Xenon included).

Thank you for your consideration
 

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Reading Topic: Open letter to Mazda, USA

Keep us posted...

I would like to see what they say. The two things I would like to see offered in the US are DSC and a hatch!
 

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Reading Topic: Open letter to Mazda, USA

This just in:

Thank you for contacting Mazda North American Operations. I appreciate
the opportunity to respond to you.

Thank you for your interest in the MAZDA6! We are excited to bring this
car to you and hope that you test drive it soon (if you haven't
already)!

Accessories for our vehicles are continuously under development. I have
documented your suggestions and forwarded them to our Product Planning
department for their review. We appreciate your feedback!

Again, thank you for contacting Mazda. It has been my pleasure to
assist you. If for any reason this response has not completely
satisfied you, please feel free to reply to this message. You may also
contact our Customer Assistance Center toll-free at 1-800-222-5500.

Please take a moment of your time to give us your opinion about our
e-mail service. Click the link below to complete a brief, online
survey.

http://www.zoomerang.com/survey.zgi?5TYD85...GRDSLWVFE7RJ6R9

Regards,

William Zdan
Specialist, Customer Assistance E-Business
 

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Replying to Topic 'Open letter to Mazda, USA'

QUOTE
Originally posted by Altersys


            This just in:

Thank you for contacting Mazda North American Operations.  I appreciate  
the opportunity to respond to you.

Thank you for your interest in the MAZDA6! We are excited to bring this  
car to you and hope that you test drive it soon (if you haven't  
already)!  

Accessories for our vehicles are continuously under development. I have  
documented your suggestions and forwarded them to our Product Planning  
department for their review. We appreciate your feedback!

Again, thank you for contacting Mazda.  It has been my pleasure to  
assist you.  If for any reason this response has not completely  
satisfied you, please feel free to reply to this message.  You may also  
contact our Customer Assistance Center toll-free at 1-800-222-5500.

Please take a moment of your time to give us your opinion about our  
e-mail service. Click the link below to complete a brief, online  
survey.

http://www.zoomerang.com/survey.zgi?5TYD85...GRDSLWVFE7RJ6R9

Regards,

William Zdan  
Specialist, Customer Assistance E-Business[/b]
Typical answer. I don't think DVD/Xenon will be availabe in the 6 at all. Profit margin is not big enough to add them it.
 
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Reading Topic: Open letter to Mazda, USA

The DVD/Xenon are generally types of options that increase profit margins....pretty inexpensive to add, and Mazda can charge premium price for them. Like, $500 for headlights and even more for the DVD Nav system? I think Mazda may introduce them next year, maybe mid-year at earliest. The 6 seems to be a pretty hot seller in some markets, but slow in others (like here--Richmond, VA) The model line will have to differ next year a little bit from this year and DVD and Xenon are an easy way to do that. Just a thought...

Chris
 

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Reading Topic: Open letter to Mazda, USA

No sat nav in Australia either - until they have the GPS mapping ready the dealer reckons sounds like BS to me - We do have DVD games console for rear passengers as a A$3000 option woo hoo I'll have 6 !!
 

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Reading Topic: Open letter to Mazda, USA

Nav units here in Australia suck anyways, the maps are provided by UBD and are full of bugs like taking right turns off the bridge and into the tunnel :p

My friend has a nav unit in his Calais, so yeah, I've played with them first hand. They're a nifty gimmick but until they get their maps sorted out (and made by Ausway) there's not a lot of point ;)

-- Rainchild
 

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Reading Topic: Open letter to Mazda, USA

It is just me, or are 6's not really selling here in America? I don't get it, I've had my car almost 3wks and have yet to see another 6 on the road. I'm thinking maybe it's the slow economy, but then I look around and brand new Maximas and Altimas are a dime a dozen. Not that I'm complaining, I like the stares I get when I pull up :); but come on American's, ya'll need to start buying the 6, so that they will release the MPS next year here in America, and not 2yrs behind everyone else like they usually do.
I think its just that Mazda still doesn't have the name they need to truly make an impact on American buying decisions.
 

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Replying to Topic 'Open letter to Mazda, USA'

QUOTE
Originally posted by diesel5599


            It is just me, or are 6's not really selling here in America? I don't get it, I've had my car almost 3wks and have yet to see another 6 on the road.[/b]
I believe 1st year production is limited with the new plant. Something like 70K-80K?


Compare to 400K for Accord/Camry and 200K for Altima.

So in theory, you'll only see 1 M6 for every 4 Acoord + 4 Camry + 2 Altima.
 

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Reading Topic: Open letter to Mazda, USA

Back in December, Mazda was producing 350-400 cars per day.

Compare that to, say the 2600 Explorers that are built in a day. Or the huge number of Accords built in a day.

When I tell people I'm getting a new car and it's a Mazda6 - it's almost universal. Either they don't know about it or "WOW. That is a NICE car."

Give it time. Mazda has a winner here.
 

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Actually, I hope that they don't sell TOO many. :)
I like that it's still a bit exclusive in terms of not seeing yourself on the road 5 times a day.
My current Eclipse GT is way too common.

I wish that Mazda would have differentiated the V6 sport more from the 4cyl. sport.
In terms of resale that is a bad thing. I know this because it's the same with the Mits Eclipse.
I have a fully loaded GT with sportronic automatic (never automatic again) with the over $3500 "premium package".
Well, for those who like the look of the car and don't know much about the performance, can get the GS version which was thousands less than my GT. However, in the resale market there is only a couple thousand in difference. Even in the GT line of Eclipse, you can get a GT without the "premium package" for a few hundred less. YET, the premium package cost about $3700 more!

That's one reason why I don't like "upgraded" models of a car line that don't look different enough. It hurts resale in a negative way. I would GLADLY pay more for a Mazdaspeed version as that would be unique and mainly appeal to the real enthusiast. The value of that model would stay higher as well. If you look at Fords SVT line, those cars always hold a higher percentage value of the selling cost than the "normal" counter parts.

The "sport models" and V6 models should have had different appearance packages in seating trim and body trim and maybe even color, so as to distinguish it from the other models. A 2 tone leather interior would have been an excellent
variant for the sport models as well as bigger dual exhaust, even different rims would have made an impact.

That's my biggest concern really. I don't to buy another car that isn't distinguished enough from the lower cost models.
It hurts when resell it or trade it. If I knew the Mazda speed were coming within the year, I would wait for it.

Tome
 

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Reading Topic: Open letter to Mazda, USA

What is really missing in the USA market is the ESP. Upcoming TSX will have it standard while the PAsssat offers for a small fee.

I also hate the GT rear wing which looks ugly on a sedan. Rarely German cars will propose something like this because it simply looks out of place and without class. A ricey thing.

Would I purchase a 6 GT, I would exchange it with somebody for free.
 

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Replying to Topic 'Open letter to Mazda, USA'

QUOTE
Originally posted by Saintor


            What is really missing in the USA market is the ESP.  Upcoming TSX will have it standard while the PAsssat offers for a small fee.

I also hate the GT rear wing which looks ugly on a sedan.  Rarely German cars will propose something like this because it simply looks out of place and without class.   A ricey thing.

Would I purchase a 6 GT, I would exchange it with somebody for free.[/b]
So you'd buy a car then give it away? Where do I sign up?

Passat is an overpriced car. Why buy a passat when you can have the VW luxury line audi a4 for less money?

wings are all opinions. Some ppl like em some hate em. They should give the option however when buying if you want it or not. I dont consider it a rice thing though as labeling cars with spoilers as "rice" is too broad and would include a huge number or stock cars. I dont think you can buy a car stock that is ricey, its what ppl do to cars that make em that way.
 

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Reading Topic: Open letter to Mazda, USA

Altersys,

I think the question you should be asking Mazda is why a US 6s 5AT is $3,100 (USD) more than a Canadian GT-6 5AT optioned the same. ????????
 
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