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Did Mazda reach their target audience for the MS6?

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Discussion Starter #1
Just curious about the MS6 demographics. Did Mazda get it right?
 

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I dont like the 3rd ? so I am femal and 30.
 

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Well, I'm a Male and 16.... there is no age group for me :irate: :laugh:
 

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Well, I'm a Male and 16.... there is no age group for me :irate: :laugh:
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Wow. Nice first car. I was fortunate to have a car when I was 16 as well, but it was the car my mom got shortly after I was born. Mango brown '77 Grand Prix (The Mango Machine). Man that thing was so not bad ass.
 

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Discussion Starter #6
I dont like the 3rd ? so I am femal and 30.
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Sorry, it's just a poll. ;) Wow, you're the ONLY female MS6 owner to chime in. Cool on you!

Well, I'm a Male and 16.... there is no age group for me :irate: :laugh:
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You're what we call an anomaly. :laugh:

Looks like I missed the boat, alot of rich, 18-24 year old males :) Im in the not so rich 31+ year old males.
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LOL. No kidding. I missed that boat too!

Wow. Nice first car. I was fortunate to have a car when I was 16 as well, but it was the car my mom got shortly after I was born. Mango brown '77 Grand Prix (The Mango Machine). Man that thing was so not bad ass.
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Yeah, definitely a nice FIRST car! Man, my first car was a 1986 Ford Escort purchased new to me in 1994! It was a total bucket and someone had the nerve to steal it! :laugh: Never saw it again.

I'm a bit surprised at the results regarding the 18-24 range owners.
 

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Discussion Starter #7
Once again, I'm surprised by the diversity in the age ranges of buyers. It's pretty even across the board from 18-37+.
 

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Looks like I missed the boat, alot of rich, 18-24 year old males :) Im in the not so rich 31+ year old males.
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I prefer "In debt" 18-24 male :laugh:
 

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I am I think the only female speed owner on here.. Proud me... Hhee... An at 16 I am not too sure that is a good car to have. personally I would get into a hellava lot of trouble with it.. I had an Oldsmobile.... Maybe it is Daddy's car tho and he claims it is his?
 

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i don't like how i'm in the lower category.. should be 16-23 or something so i i'd be in the second age range.

u older folks probably didn't fniance. i could only pay for half of the car right outta college :( (i hate debt)
 

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I am I think the only female speed owner on here.. Proud me... Hhee... An at 16 I am not too sure that is a good car to have. personally I would get into a hellava lot of trouble with it.. I had an Oldsmobile.... Maybe it is Daddy's car tho and he claims it is his?
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Nope, it's 100% mine. Mom drives an 03 Explorer Limited, bro has a 2002 SVT Focus, and my dad has a Jaguar XJ Vanden Plas and a Ford Explorer. Plus, just cuz you would have done crazy things while driving doesn't mean every 16 year old is the same as you. Some are level-headed and mature, others are not.
 

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Nope, it's 100% mine. Mom drives an 03 Explorer Limited, bro has a 2002 SVT Focus, and my dad has a Jaguar XJ Vanden Plas and a Ford Explorer.
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Don't sweat it, people get jealous when you have something they couldn't have at that age.

Hell, I still wish they had power wheels when I was a kid.

Jason
 

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Discussion Starter #16
The results are shaping up to be all over the map. The only thing that is consistent is the income level. Mazda seems to have targeted that correctly. I think the vast differences in the limited demographics I posted may be one of the reasons the car isn't selling too well. The target group just isn't defined well enough from a marketing standpoint. The GTO had a similar problem but it also a great car IMO. You just have to KNOW what you're looking for.

I think this may sum it up. The MS6 drives like a 2000-2003 Audi S4, has the dimensions of an Accord/Camry/Fusion/Legacy/Grand Prix, etc. and it's similarly priced. However, throw in the AWD drive feature and we all know that places it solely along side the Legacy GT. However, add a more tuned suspension, and 6spd only offering and it becomes an enthusiast's car. That's where I think Mazda faltered in marketing. It's similar to Ford's failures with the Contour SVT and the SVT Focus. I owned both of the those cars (great cars) and I bought them for the same reasons I ponied up for the MS6. I wanted a low production, good looking, speedy, great handling, manual transmission, driving machine that's capable of hauling family and makes for good every day driving dynamics. Also, the number one reason in my equation was affordability. Maximum bang for the buck. A few cars out there fit the bill, but none fill the shoes as well as the MS6 IMO. I think Mazda aimed to make a great car that they could capitalize on from their Mazdaspeed enthusiast fan base. They did make a GREAT car, but I think they missed it on the marketing which is pretty sad. The MS6 is for the "selective" budget oriented buyer. And in the automotive world, that is a niche market and very hard to predict. I commend them for making the effort though. They hit the nail on the head for me. :) I think this car would have done well in Europe. They tend to have more driving enthusiasts over there.
 

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Wow. If I made 75k or more I wouldn't have purchased an MS6, that's for sure.

Interesting information here.

Jason
 

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It just means the three gals that have said they are M6 owners are HOT! And that it's a boy-car. Unlike the Camaro or the z3 which are chick cars. And, a high income doesn't mean a high DISPOSABLE income if you have chilluns and house payments to make.
 

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Wow. If I made 75k or more I wouldn't have purchased an MS6, that's for sure.

Interesting information here.

Jason
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I make a lot more than 75K (and if you add in my wife we double that) and I purchased a MS6 GT. Just bc you make a lot of cash doesn't mean you waste it. My MS6 GT with moonroof at $24,185 is huge bang for the buck plus 4 doors for going to lunch with work colleagues and some family trips (do have a bigger car for that normally). Throw in AWD with snow tires for New England Winters where I am from and going back to in 6 months and you really can't beat it unless you want a boring Subaru (cant really fit in them anyways at 6 feet-5in). The Infinity G35X or the BMW 330Xi are nice but at 10-15 grand higher plus options they are just not worth it IMHO. Just my 2 cents...
 
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