Joined
·
1,095 Posts
I had a conversation today with my Mazda dealer contact today. He mentioned that Mazdas are becoming increasingly sought after by the Asian demographic. The reason he gave had to do with where the car was built. This same dealer also owns a Honda dealership next door to the Mazda site. He said that customers will read the VIN numbers off of the cars and specifically look for one with a country code of "J". If it doesn't have a "J", they won't even consider it.
When asked, the reason the customers gave is that they don't want anything that is from the US, Mexico or Canada. If it's a Japanese name brand, they expect it to come from Japan. Being that a majority (if not all of) Mazda vehicles sold in the US right now pretty much are built in Japan, it's become a very strong selling point.
I found this to be interesting at any rate.
When asked, the reason the customers gave is that they don't want anything that is from the US, Mexico or Canada. If it's a Japanese name brand, they expect it to come from Japan. Being that a majority (if not all of) Mazda vehicles sold in the US right now pretty much are built in Japan, it's become a very strong selling point.
I found this to be interesting at any rate.