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 Mazda Shinari: New Pictures of Mazda's Stunning Concept |
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Sep 02, 2010 - 10:50 AM - by AutoGuide.com
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With the reveal of the Shinari concept earlier this week, Mazda has now released an additional selection of photos of the car, making us love this design even more. Giving us a glimpse at the next Mazda6, the Shinari is also a design concept for all future Mazda models as the Japanese automaker moves away from the old Nagari design language to this new style, known as Kodo.
The new style of Mazda is a collaborative effort between Mazda's design studios in the U.S., Germany and Japan.
In addition to the exterior design of this car, Mazda also aims to make a big push in improving its interiors, which are already quite impressive. Derek Jenkins, design director for Mazda North America even commented that the Japanese automaker wants to compete with BMW and Audi in terms of interior quality.
Mazda has not said when we expect to see the new design language first used in a production model and gave no hints that this Shinari sports coupe would make it to production – although we can certainly hope.
Expect to see the Shinari debut on a larger scale at the Paris Auto Show in just a few weeks time.
More: Mazda Shinari: New Pictures of Mazda's Stunning Concept on AutoGuide.com
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1 Reply | 34 Views
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Mazda Claims SKY Engines Will Match Hybrid Fuel Economy |
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Sep 01, 2010 - 6:11 PM - by AutoGuide.com
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Mazda is betting that their new lineup of SKY direct injection gasoline and diesel engines will help raise the company's fleet fuel economy by 30% by 2015.
Mazda, which has long refrained from hybrid cars, claims that the next generation 2015 Mazda3 with a SKY-G gasoline engine and a Sky-Drive 6-speed automatic will get 40 mpg on the highway, up from 33 mpg. The Mazda6 will get a SKY-D diesel engine that will get 43 mpg on the highway, a bump from 30 mpg on the current car.
While Mazda said that the first SKY-G powered car will arrive in 2011, they were tight-lipped about what car would receive it. Signs point to the next generation MX-5 as the most likely candidate.
Despite the investment in the SKY powertrains, Mazda said it would introduce a hybrid in the near future, with technology licensed from Toyota. "We have a plan to introduce [the technology] gradually, starting from simple devices," Seita Kanai, director of r&d for Mazda Motor Corp. told Automotive News. "The more complex a device is, the more costly it becomes."
More: Mazda Claims SKY Engines Will Match Hybrid Fuel Economy on AutoGuide.com
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1 Reply | 54 Views
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Mazda Shinari Shows Brand's New Design Direction |
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Aug 30, 2010 - 2:04 PM - by AutoGuide.com
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Mazda has just unveiled its new Shinari four-door sports coupe in Milan, Italy. The vehicle will set the design tone for all future Mazda models.
Recently Mazda announced it would move away from the Nagare design language that has inspired its recent smiley-face models. This new design language will be called Kodo – a Japanese word for soul of motion.
The new style was a collaborative effort between Mazda's design studios in the U.S., Germany and Japan.
In addition to the exterior design of this car, Mazda also aims to make a big push in improving its interiors, which are already quite impressive. Derek Jenkins, design director for Mazda North America even commented that the Japanese automaker wants to compete with BMW and Audi in terms of interior quality.
Mazda has not said when we expect to see the new design language first used in a production model and gave not hints that this Shinari sports coupe would make it to production – although we can certainly hope.
Expect to see the Shinari debut on a larger scale at the Paris Auto Show in just a few weeks time.
More: Mazda Shinari Shows Brand's New Design Direction on AutoGuide.com
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3 Replies | 115 Views
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